Volume 2, No. 7.   April 12, 2002

New Arrivals

It’s a carousel!
Pier 39 in San Francisco, California, announces the arrival of a carousel March 20, 2002. Measurements: 23 feet high (7 meters), 34-foot diameter ( 10 meters), two levels, 24 horses (16 rising and falling, 8 rocking), two spinning tubs (contolled by passengers), two rocking chariots, two swings, six benches, 1,800 twinkling lights. Delivered by Bertazzan Company.

Pier 39 opened in 1978 with a two-tiered Venetian carousel as its centerpiece, and this year the retail and entertainment center on the San Francisco Bay waterfront near Fisherman’s Wharf decided to replace it with a newer model. Owned and operated by Richard Ramagosa and Edson Hutchinson of Indoor Entertainment, the custom-made carousel features paintings of famous Bay Area landmarks, such as the Golden Gate Bridge, Chinatown and Pier 39’s own wild sea lions.

The Pier’s vice president of public relations and advertising, Alicia Vargas, targeted the carousel’s opening with the first day of spring and linked it to a local radio station’s Care-athon for leukemia and lymphoma research. She packaged a Pier 39 party for 20 people to auction off during the fund-raiser, which included dinner at a restaurant, a Bay cruise, street performance, and a ride on the carousel. “What the carousel would receive was hourly mention in a 24-hour broadcast along with goodwill,” Vargas said.

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