Loop 030 printable

Volume 2, No. 8. April 26, 2002

Eric's Turn

Splash up
You could say we turned three this month—not in terms of age but in terms of presence. Or, as Marilyn Turner, editor of Splash magazine put it, we are now a triple treat. First, we formally join forces with Amusement Today, then Amusement Today purchases Splash (see story above).

I had already been working as a contributing editor for Splash since last summer, and that title continues on into the new version of the magazine as revised and—I’ve seen the upcoming April/May issue—improved upon by Amusement Today publisher Gary Slade. Still, just as the alliance with Amusement Today is allowing for a more streamlined journalistic operation, so the merger with Splash will remove the dichotomy of duties I previously balanced between two competiting publications. It might make for a crowded business card now, but it will be only one business card rather than three.

Bringing Splash on board will mean two things to the web side of our operations. One, THE LOOP will noticeably improve its water leisure industry coverage. Two, we will see yet another bold internet presence in splashmagazine.com. In the tradition of gettheloop.com and the month-old amusementtoday.com, when fully ramped up later this year Splash’s web site, currently undergoing renovations by webmaster Kelley Martin of Web Weasels (www.webweasels.com), will provide an unparalleled service to the water leisure industry that will compliment the trends coverage we do in THE LOOP, the news coverage we do in Amusement Today, and the feature and service profiles we will continue to do in Splash.

Meantime, this melding of the three entities is nothing short of a bonanza for the industry’s suppliers. Now you can take advantage of cooperative rates among the three publications—THE LOOP, Amusement Today and Splash, as well as amusementtoday.com—to get further mileage out of your message. And because we know these are still tough times for the industry (though the 2002 season has shot off at a record-breaking pace), we can offer advertising packages to meet any marketing budget.

For advertising on THE LOOP, click here, call our ad manager, Lynne Mosman, toll-free at 866-902-LOOP (outside North America call 1-937-294-3406) or email her at lynne@gettheloop.com. For advertising in Amusement Today and Splash, click here, call Randy Duffer at 817-460-7220, or email him at rduffer@amusementtoday.com.