Volume 3, No. 8. April 25, 2003
Voice over
If you call Jeffrey
Siebert, marketing communications manager for Paramount’s Kings Island,
and get his voice mail, you will hear Shaggy of Scooby-Doo fame, tell you that
Jeffrey is away from his desk and can’t answer the phone. Shaggy also informs
callers to Karen Mickelson, the park’s marketing manager, that she is not
available because she is getting a pizza.
That voice of Shaggy—and Scooby, too—belongs to Scott Innes, who was
the featured celebrity at the media day for Scooby-Doo and the Haunted Castle
at the Kings Island, Ohio, theme park (see New Arrival). “He was a great
pleasure to have,” Siebert said. “The guests loved him and we thoroughly
enjoyed having him.”
It was Innes who offered his Shaggy voice for voice mail use, and Siebert and
Mickelson took him up on it. Siebert has found that having a celebrated voice
mail does have have its hang ups. “People are calling just to hear the
voice message,” he said. “I dial in the message center and it says,
‘You’ve got 17 new messages,’ and I’m going, ‘Whoa.’
But they’re all click, click, click, and occasionally I’ll hear, ‘Oh,
that was great!’ click.”
THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.
©2003, Minton Enterprises
LLC
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