Volume 2, No. 16. August 23, 2002
Perking up
The Busch Entertainment Co. has long been assisted by word of mouth to draw
guests to its Central Florida theme parks. That word of mouth usually came in
the form of recommendations from taxi drivers, bellhops and restaurant wait
staff. So, when the company rolled out its new “Hospitality Perks”
referral program this year at SeaWorld Orlando and Busch Gardens Tampa, it was
offered to anybody working in the hospitality industry, not just tour operators,
hotel brokers and concierges.
In
Orange County alone, that gives SeaWorld a potential 126,000 sales agents.
“It’s
the biggest project of its type we have ever done,” said SeaWorld Publicist
Cara Allen. “We’ve done incentive programs in the past where we targeted
customer service workers at hotels. We’ve expanded that to anybody in the
tourism industry because we realized everyone has the ability to be a sales
agent for SeaWorld.”
To entice these tourism workers, Busch is awarding points to any guest that passes through the theme park gates via a referral. These points can be redeemed for such merchandise as pens (25 points), park admissions (50 points), DVD players (200 points) and all-inclusive packages for two at SeaWorld’s Discovery Cove (500 points). These rewards come on top of a single day admission to SeaWorld or Busch Gardens just for registering.
Hospitality
workers who sign up for free membership in the program receive a packet with
referral cards coded to their own personal accounts. The workers can then track
their accumulated points via a web site and a personalized newsletter. To help
ensure guests use the referral cards, the parks are running a sweepstakes based
on returned referral cards.
The new program caught fire when it was introduced in early June; more than 500 people signed up after just the first three orientation sessions, Allen said. To date membership in the program numbers 4,927, she said, with an average of 500 new enrollees signing up per week. People are earning their rewards, too: six people have 600 points, the highest level.
“These
people have been referring people all along,” Allen said. “Now we
are rewarding them as well.”
Seed
money
If the new Kettle Korn concessionaire at Lakemont Park in Altoona, Pennsylvania,
runs afoul of park General Manager Barry Kumpf’s quality control standards,
he will only have himself to blame. Kumpf has hired himself, along with his
wife, Joyce, as the new food concession at his park.
“I just want
to try to make a buck to get the kids’ college fund started,” Kumpf
said, referring to daughter Courtney, 9, and son Cory, 4. Last year Kumpf contracted
a kettle corn vendor for a couple of events and watched the sweet-tasting popcorn
net about $10,000. Figuring he could purchase the equipment for half that, he
and Joyce decided to moonlight as kettle korn operators at his own park, calling
the stand Courtney & Cory’s Country Kettle Korn.
“He’s
in management,” Joyce said of the stand’s youngest namesake. Meanwhile,
Courtney contributes by making sales pitches to passing pedestrians. Though
Barry calls Joyce his "Kettle Korn Queen," she hired some help to
run the stand. “I’ll do weekends and busy days,” she said.
Barry said he called
a couple other parks to hear their report on Kettle Korn operations. “They
said it was a wonderful thing, that if you can get somebody to cook it, you’ll
be in great shape.” That forecast proved accurate. "We were real happy
with it," he said. "We paid all the bills and had some money left
over."
Before moving forward, however, Barry called Lakemont owner Ralph Albarano. “I wanted him to have the opportunity to have input, to make sure he didn’t see a conflict of interest,” said Kumpf, who has been the park’s general manager since 1993. “But the way I see it, if I have a business in here, I’m much more interested in bringing in more people.”
Barry said his
second call went to Dave Stone of Boston Concession, the company which runs
the rest of Lakemont’s food operations. Not only did he get Stone’s
blessing—“We anointed the stand with popcorn oil,” Stone said—but
Boston Concession staff helped the Kumpfs unload the half ton of popcorn and
half ton of sugar from the truck.
Kings for a day
In the weeks surrounding
the 25th anniversary of Elvis Presley’s August 17 death the King seemed
to be everywhere, even, amazingly, on Top 40 radio playlists. Guests at Paramount’s
Great America in Santa Clara, California, that Saturday truly were sighting
Elvis everywhere during an all-day Elvis tribute, including free admission to
anybody dressed as Elvis.
“You had to look like Elvis from head to toe,” said Timothy Chanaud,
the park’s manager of communications. “You couldn’t just have
a pair of glasses. You needed the jumpsuit and the sideburns and the glasses.
You needed more than just a pair of blue suede shoes.”
He did not know how many Elvises entered the park, but he said there were a
“large number,” including a family of four from Chico, California,
all dressed as Elvis: mom, dad and the two kids. “Most of the impersonators
were late Elvis, the Vegas sequined jumpsuit Elvis,” Chanaud said. “There
were a number of people who clearly made their own costumes.”
The day’s events included an Elvis-only karaoke contest featuring four
impersonators. The winner, Hector Lucido of Stockton, California, won the privilege
of performing as the opening act for that evening’s Mike Albert “Ultimate
Tribute” concert, an Elvis impersonator show that attracted an audience
of 1,500 people, Chanaud said.
The promotion not only generated press coverage on every local television station,
including two morning shows broadcasting live from the park, it also gave members
of the Paramount’s Great Adventure staff a chance to dress up as Elvis.
“It was definitely one of the more fun promotions we’ve done,”
Chanaud said.
Return Visit
Our story in the
last issue of THE LOOP (August
9, 2002) about the weight guessers' reunion at Cedar Point prompted a note
from a reader at Sesame Place in Langhorne, Pennsylvania. She pointed out that
many parks have alumni pages on their web sites, "but it would be really
cool to have a general alumni site for theme parks like classmates.com. This
way ideas could be shared and resources pooled perhaps."
For a list of exhibitors, click here
Going
Wild in Texas
The last time we were all together in one room, the World Trade Center was a
smoldering heap of debris, floodlights were trained on the Pentagon's gaping
wound and the world sat stunned still, trying to comprehend what had happened
that September 11 morning. For the people attending the American Zoo and Aquarium
Association annual conference in St. Louis, the immediate task was merely getting
home and the conference was cut short.
For this year's AZA conference hosted by the Fort Worth Zoo in Texas September
10-14 the organizers plan to conduct a memorial service and tribute as part
of the Wednesday morning Opening Session. "We are going to address the
fact that the last time we were all together as a group was September 11,"
said Marnie Ducato, conference coordinator. "But we'll try to end it on
a positive note." Or, as Lyndsay Nantz, the zoo's communications manger
put it, "we don't want to bring down the entire conference with what happened
last year. We want to move forward with a positive attitude."
So, look for a wild time in Texas: and we don't just mean the Texas Wild! exhibit
at the Fort Worth Zoo, which will be the must-see element of Friday's Zoo Day
(among the tours available to AZA members on zoo day will be a few behind-the-scenes
tour of the $40 million, immersively themed, multimedia exhibit). As of this
week more than 1,300 delegates have registered, and organizers are anticipating
up to 1,700 will attend, stellar numbers in an economy when many government
entities are restricting travel for budgetary purposes. In the exhibit hall,
135 vendors are slated to show their wares and services (for a list of those
vendors, click
here).
The annual Icebreaker on the eve of the Opening Session will be at Billy Bob's
Texas with a live band and dancing, and two nights later conference organizers
more or less formalized an AZA tradition: the Pub Crawl at Sundance Square,
with some 15 bars and nightclubs offering delegates free drinks and food. T-shirts
listing all the stops will be available for sale, with proceeds going to the
AZA Conservation Endowment Foundation. "It's an organized event, but people
can go off and do it at their own speed and go with a group of friends,"
Ducato said.
In addition to the traditional Icebreaker the Forth Worth organizers have scheduled
a Pre Icebreaker Monday night, too. "Because we have a lot of meetings
before the Opening Ceremonies we decided to do something early, for people who
come in and do the meetings and then have to leave," Ducato said. "We
thought it would be nice to do something for them." Other new developments
for this year's conference: the business meeting on Thursday morning is open
to all delegates, and as part of the Fort Worth Zoo's campaign to get local
companies to help finance the conference, sponsors will be offering roundtable
sessions and presentations at the zoo on Friday.
Conservation will be the overriding theme of this year's conference, titled
"Wild challenges, sustainable solutions." Coming into this convention
most delegates will be more concerned with the bushmeat crisis in Africa than
the specter of 9/11 hanging over the conference (see story below).
Peter Emerson of the Environmental Defense Fund will be the Opening Session's
keynote speaker, setting the tone for a series of workshop topics dealing with
conservation efforts and zoos partnering with various organizations and campaigns.
Speaking of campaigns, another key effort at this year's conference will be
the full fusing of Aza, the conservation-conscience mascot (THE
LOOP, March 8, 2002), with all of AZA's programs.
As usual the conference will have a full slate of professional development workshops
and roundtables hitting on all aspects of zoo operations. Then there are the
off-the-wall topics, like Thursday afternoon's "Mystery, Sex, Teddy Bears,
You Better Run—How a variety of events support our mission."
"I wanted to put together a session on unusual special events that don't
fit the norm or the usual holidays, those things that allow us to partner with
organizations we don't normally partner with, those things that attract a new
audience who doesn't normally come to the zoo," said moderator Patty Peters,
associate zoo director/marketing at the Columbus Zoo in Ohio. She has tied animal
mating behavior in with a Valentine promotion at her zoo; that would be the
"Sex" part of her workshop. The session will highlight mystery dinner
theaters, races for runners and medical clinics for teddy bears. The last was
an event at the Cheyenne Mountain Zoo in Colorado Springs, Colorado, featured
in THE LOOP (August 10,
2001).
Being the marketing expert she is, Peters knows that content alone won't draw
an audience. "The only way to put people in your sessions is to put some
odd title on it," she said. "That one came to me in a dream."
These will be wild times indeed.
Attraction
on the job
It is not that Bryan Burgess is lonely. It's
just that he's pretty much alone in his field as the attractions manager for
the Fort Worth Zoo. His job is to oversee a 39-person division with the sole
purpose of operating the zoo's rides and attractions, and in that role he has
few peers among zoos.
He has plenty among amusement parks, though, which is where he got his start.
He worked for six years at Six Flags Over Texas in Arlington, three of those
years in ride operations and three as a supervisor in ride operations and park
services. With little chance of advancement beyond his seasonal status at the
Six Flags park, he moved over to the Fort Worth Zoo, working in operations for
2 1/2 years. In September 2000, as the zoo was developing its Texas Wild! exhibit,
which includes a train, carousel, play barn, arcade, theater and the Wild Weather
Extravaganza multimedia show, Burgess was made attractions manager where, in
addition to the Texas Wild! attractions, he takes care of the Tasmanian Tower
rock climbing wall and coin-op rides.
“Most zoos lump (attractions) in with the customer service department,”
Burgess said. “For training purposes we have a huge advantage here. We
can concentrate on the safety and efficiency of the rides. We spend an unbelievable
amount of time focusing on safety, which I picked up at Six Flags.”
For networking purposes he calls on his amusement park colleagues to help him
with operational issues. He believes that, in time, more zoos will be adding
amusement park elements, and he will have colleagues in his own industry who
not only must deal with such ride-specific issues as capacity, throughputs and
parts but also such zoo-specific issues as limited capital, funding resources
and upcharges.
While he thinks more zoos will incorporate amusements and attractions into their
offerings—“I hope we move in that direction,” he said— he
does not see zoos abandoning their current personalities. “There is probably
a line. You probably wouldn’t see a roller coaster go a hundred miles an
hour and up 300 feet in zoos. There will be a distinct line.”
Lemon
aide
When
it comes to taking on an international conservation mission, the Bronx Zoo in
New York City has found that using a celebrity with a catchy name and a familial
connection to the crisis is the best way to raise awareness and achieve a monetary
goal.
Begun July 9, “The Pattycake Fund” aimed to raise $250,000 by the
end of this month, all the money going to combat the bushmeat crisis in Africa
where poachers are illegally hunting gorillas for food. The fund is named for
Pattycake, the first gorilla born in New York City 30 years ago who gained much
more celebrity in her hometown by giving birth to nine babies, including twins
in 1994, thereby becoming the subject of an FAO Schwarz plush doll three years
ago.
The fund raiser worked on several levels. Pattycake’s home, the Congo Gorilla
Forest opened at the zoo in 1999, charges a $3 admission fee, and at the end
of the exhibit guests may vote to earmark their admission to one of four conservation
efforts—western gorillas, okapi, mandrills or other wildlife. All the money
voted for gorillas, annually the most popular vote getter, went into The Pattycake
Fund during the campaign. Meanwhile, a pop-up window on the zoo’s web site
caught the attention of New York philanthropist Robert W. Wilson, who offered
a dollar-for-dollar matching grant for all money raised by The Pattycake Fund.
Signs around the zoo promoting The Pattycake Fund garnered even more awareness,
specifically catching the attention of three girls from Mamaroneck, Connecticut,
who were visiting the zoo on a school trip. “We saw the gorillas and read
about the way their habitat was being destroyed,” the two 9 1/2-year-old
friends and a 5 1/2-year-old sister wrote in a letter to the zoo. “We decided
to sell lemonade to help save the rainforest and the gorillas. We made as much
money as we could. Some people didn’t even want lemonade, they just donated
money. The amount came to $30.50. Please use this for the Pattycake Fund.”
That went toward the $114,000 raised through last weekend which, with Wilson’s
matching grant, brought the total to a goal-clearing $228,000. However, the
fund has been extended to the end of September, a month which will kick off
with a Pattycake birthday bash (she was born on September 3), that will include
birthday cake and favors, face painting, an African dance company and the announcement
of the name for Pattycake’s latest offspring, born on February 4, 2001.
The baby's name was chosen through a New York Daily New reader contest—the
same way Pattycake got her name 30 years ago, a name which now resonates with
her imperiled kin in Africa.
The
sea lion says, 'Art! Art! Art!'
For our special AZA edition of THE LOOP last year we posted the first-ever cyber
art gallery of paintings by animals at several North American zoos. The gallery
features works by pachyderms, porpoises, penguins, pigs and a rhinoceros.
This year we recall that special art show with contributions from two California
sea lions at the Oklahoma City Zoo in Oklahoma. Sixteen-year-old Moe and 17-year-old
Midge have been painting canvases since March, though trainers Laura Bottaro
and Julie Bledsoe began teaching the behavior in January.
"We just thought it would be a new and interesting training behavior for
them," Bottaro said. "When we decided to do it we thought it was important
that at least half the money made from their paintings go toward a rehab center,"
specifically the San Pedro Marine Mammal Care Center in California. Bottaro
said she had taught a sea lion to paint when she worked at Sea Life Park in
Hawaii before coming to the Oklahoma City Zoo. The Oklahoma City sea lions do
painting sessions "randomly, very randomly," Bottaro said, usually
scheduling them no more than once a month.
The behavior is simple. The trainers get the sea lions to target on a canvas,
hand them a brush dipped in tempera non-toxic paint and let them apply strokes
of their fancy. Because sea lions are color blind, all they care about is the
flow of strokes. Moe, as shy and reserved as sea lions come, was slow to take
up his art. "He's a big chicken," Bledsoe said. When he finally started
painting, he tended to merely blot splotches of paint on the canvas, though
now he does works of timid and sparse strokes.
Midge is all over the canvas with her brush. "She has so much energy, and
painting helps release that," Bledsoe said. In fact, in some painting sessions
she is so all over the canvas that paint ends up all over her and her habitat.
"We're going to have a very colorful exhibit one of these days," Bledsoe
said of the paint spattering on the rock structures.
Below is a sample of Midge's artistry, and by clicking your cursor on the painting
you will go to our cyber art gallery featuring THE Loop's full catalog of animal
art.
To visit THE LOOP Art Gallery, click here
Well,
versed
Some people dabble in poetry. Jane Ballentine, director of public affairs at
the AZA, pretty much dribbles it. Her medium of choice is haiku, and though
she doesn’t consider herself a particularly good poet—“Haiku
is the only kind of poetry I could ever decently write,” she said—her
efforts have won her two literary prizes: first place in a USA Today contest
and third in that august journal of literature, Chesapeake Light Craft Boats,
a newsletter for boat building hobbyists.
The term “literary prizes” is a relative term here because the latter
was her entry in a bad poetry contest. Her composition, “How I Learned
to Love Sanding,” follows:
Paddling the seas
First must build the kayak new
Sanding is a sad time.
“I
was convinced it was very bad, so it would be no blow to my ego to win a bad
poetry contest,” she said. She won a T-shirt for her entry, in addition
to lingering respect among the newsletter staff who have reprinted her verse
in a feature on proper sanding techniques and apparently repeat the last line
as a mantra around the publication’s offices.
She encountered the USATODAY.com daily haiku contest on line, and she jumped
at the April 6, 2001, topic, “My First Concert.” “Considering
my first concert was Captain and Tennille, I thought I had a pretty good shot,”
she said. She won her prize, a hat, for this masterpiece:
Captain and Tennille
12-year-old in front row sings
About love, Muskrats
Haiku
is a creative stress-release for the busy PR expert. “It usually happens
when I don’t have any free time. I’m so stressed about work and don’t
know which project to do next, so I’ll write a haiku and then move on to
the next task.” She also enjoys reading haiku volumes and can only dream
of someday being considered legitimately publishable. “Good haiku? I’m
not sure I’m capable of that level of depth,” she said.
Still Ballentine is “striving for that silver medal.” Referring to
her T-shirt and hat prizes, she said, “All I need is a pair of shorts and
I could go out in an award-winning outfit.”
New Arrivals
It’s
a waterpark!
Pointe South Mountain Resort in Phoenix, Arizona, announces the arrival of The
Oasis, August 22, 2002. Measurements: six acres (2.4 hectares), three body slides
off an 83-foot tower (25 meters), 10,000-square-foot wave pool (929 square meters),
950-foot-long (290-meter-long) and 12-foot-wide (3.6-meter-wide) active river,
800-square-foot (74 square meter) toddler pool with interactive elements, 25-person
hot tub, one restaurant and one gift shop. Delivered by EDSA Cloward, Kitchell
Contractors, Rock and Waterscape, Synectic Design, Vanasse Hangen Brustlin and
Whitewater West.
For a 15-year-old resort embarking on a major overhaul of amenities starting
with the $12.3 million Oasis waterpark, the opening night crowd could not have
been better selected. Some 750 Medtronics salesmen and women were on hand to
inaugurate the new waterpark. Ranging in age from young 30s to late 50s, they
swarmed over the three thrill slides and filled the action river with screams
of laughter.
“It’s like a bunch of arrested-development kids,” said Ron Olstad,
managing director of Pointe South Mountain Resort. “We’re feeding
them and drinking them and they’re entertaining themselves. We have a steel
drum band and a few moon globes, and the rest is in their hands.” At the
time Olstad was speaking, the 7 to 10:30 p.m. (19,00 to 22,30) exclusive party
had just reached its midpoint.“They’re just cranking up,” he
said.
Though just hours old—and, for that matter, just a few hours after the
park earned its certificate of occupancy—this was a promising start to
a waterpark meant to appeal to groups and an older demographic than do most
waterparks. “We really wanted a private water adventure that would be sophisticated
enough for adults, because we do so much group business, and still be exciting
for families with youngsters,” Olstad said.
That accounts for the high thrill slides and an action river with “more
bells and whistles to make it unusual,” including bubblers, misters, arching
water streams, jets speeding up the current and a whirlpool that creates an
eddy effect. Banking the river are rocks to create the sensation that you are
floating through a canyon. The river surrounds an island with grass area and
a fire pit, again catering to group business. Alongside the wave pool is a sports
pool with water volleyball and basketball, and both pools will provide “theater
seating” for dive-in movies, thanks to a 20-by-20-foot (6-by-6-meter) movie
screen Oasis will be able to erect on piers behind the wave pool.
The waterpark will be available to guests of the 640-room resort, plus the resort's
1,500 health club members and 450 tennis club members. Nevertheless, Olstad
is counting on his new waterpark to garner a lot of attention. “This is
a 15-year-old resort that is ensuring we not only stay competitive but try to
advance our advantages,” he said. “We’re definitely scoring a
coup with this. We absolutely will have the best water feature of any private
resort environment in the Southwest.”
It’s
a Bible gallery!
The Holy Land Experience in Orlando, Florida, announces the arrival of The Scriptorium—Center
for Biblical Antiquities, August 19, 2002. Measurements: 17,000 square feet
(1,579 square meters), 12 galleries, 75 items on display of almost 1,100 in
the collection. Delivered by Fourth Phase, ITEC Productions, Jack Jennings &
Sons, Sparks Exhibits and Visible Sound.
When he opened the Holy Land Experience in February, 2001, an actor-filled representation
of Jesus Christ’s homeland, Marvin Rosenthal, executive director of Zion’s
Hope and the theme park’s owner, intimated that the park’s crown jewel
was yet to come.
It has come. The Scriptorium serves as a repository and museum of rare bibles,
including artifacts from the Van Kampen Collection. On display are clay cuneiform
tablets, papyrus scrolls, illuminated parchment manuscripts, hand-copied bibles
and a fragment of the Gutenberg Bible. However, true to modern Orlando theme
park presentations, the Scriptorium is more of a walk-through experience than
a museum, as groups of guests are prompted from scene to scene via visual and
audio cues. Produced by ITEC Productions, which also produced the Holy Land
Experience, each Scriptorium scene showcases various artifacts with technological
effects and animatronics.
After a two-week soft opening period to work out the kinks in timing—“It
is a unique flow, trying to take groups of 12 to 15 people and stagger them
through the facility,” said Bill Coan, a partner at ITEC—the Scriptorium
was previewed for the press last Thursday and opened to invited guests Friday
and Saturday evening. On Monday, Rosenthal hosted a Bible study conference at
his Holy Land Experience complex and allowed those 500 participants to be the
first public patrons to pass through the new Scriptorium.
It’s
a fox exhibit!
The Los Angeles Zoo announces the arrival of a new fox exhibit August 15, 2002.
Measurements: 1,600 square feet (149 square meters), three exhibits, three species
of foxes.
The long-term makeover of the Los Angeles Zoo from mid-60s cutting edge exhibitry
to 21st century themed living areas continues as the zoo unveiled its second
renovated roundhouse (the first was made over for komodos, THE
LOOP, October 19, 2001). With a living area appropriate to the animals’
native habitats and background murals to match, two foxes made their debuts
at the zoo: the bat-eared fox, returning to Los Angeles after a five-year absence,
and Channel Island foxes. The third species, the red fox, was already an L.A.
Zoo residents.
The Channel Island foxes are the cornerstone of the new exhibit. Indigenous
to the islands off the southern California coast, these varieties are a threatened
species, and the Los Angeles Zoo has obtained a breeding pair. For the occasion
of the exhibit’s official opening, the zoo only staged a media day, attended
by 12 representatives of local media outlets. “We had more come out for
this than some of our major openings,” said the zoo’s Public Relations
Manager Judy Shay. “I guess they wanted to see the foxes.”
While the bat-eared foxes stayed in hiding during their coming out party, their
Channel Island cousins ate up the attention, posing for cameras at the front
of the exhibit. Well, they are natives to the area and perhaps used to the show
biz lifestyle.
It’s
a mini-golf course!
Chula Vista Resort in the Wisconsin Dells, Wisconsin, announces the arrival
of Superstition Springs Mini-Golf, August 1, 2002. Measurements: 18 holes, 700
yards of concrete, 20,000 gallons of water. Delivered by Jeff Dillon Consulting.
Chula
Vista opened its new miniature golf course to its guests around dinner time
on July 19. That Friday evening the course’s theme could best be described
as “unfinished.” Lacking was the landscape, the water, the facades
on the many Texan-Mexican structures and the animation incorporated into those
structures. Lacking, too, were a few holes.
“It
won’t be finished,” resort president and course builder Mike Kaminski
said that morning even as workers were still laying the carpets. “But it
will open tonight. Guests are demanding it.”
Chula Vista is the rare resort, even in the amusement-rich market of the Dells, that has its own miniature golf course. The original dated back to the 1950s, and Kaminski was caught between a rock and a hard place—literally, you could say in this case—in replacing it. “Lots of people played that old broken down miniature golf course,” he said. “We wanted to give them something of more value.”
To do so, though, he had no golf to offer while constructing the new, fully themed course. "Once you have (a miniature golf course), you cannot get rid of it," said Patti Fichter, the resort's director of marketing and guest services. "We took out the tennis court and didn't get boo about it. The minute we took away mini golf, they demanded we put it back in." Thus, once the playing surfaces were ready, the course opened, and the frills were finished in the meantime. Most of the theming was completed within a week, and by the end of the month all 18 holes were in play.
Playing the course is an additional charge, even for resort guests. That extra charge, however, is not an issue for guests who want their mini golf. Fichter said the course's most popular use is in the early evenings after dinner. Kaminski further supplemented the course’s themed attributes with glow-in-the-dark golfing every night from 9:30 p.m. to midnight (21,30 to 24,00). With the course dimly lit in low voltage lighting, players use clear balls containing miniature glow sticks that they can then keep as souvenirs.
Eric's
Turn
& Turn Again
Gold
rush
About a month ago on the Frommer’s web site’s bulletin board, a woman
posted a query. She was interested in visiting amusement parks; which one was
the best? Within a couple of hours, 17 people had posted suggestions. One said
Universal Studio’s Islands of Adventure, one suggested Disney World, and
a couple nominated Busch Gardens. The rest told her to visit Cedar Point.
Most focused on Cedar Point's variety of rides and collection of coasters. Many
also praised the park for the way it treats customers, from friendly staff to
clean grounds and efficient operations. The overriding theme to these comments:
value. Cedar Point not only was worth the money these people spent there, but
worth the time they spent there.
This
being an Internet bulletin board, we can’t be sure all those respondents
were not somehow employed by Cedar Fair, though they did give their names and
cities. However, Cedar Point regularly tops a much more legitimate poll, Amusement
Today’s annual Golden Ticket Awards.
Based on hundreds of surveys turned in by amusement park enthusiasts and weighted
so that more populated geographic areas cannot skewer the results, the Golden
Ticket has in its four-year history gained such stature that one park publicist
calls it the amusement industry’s version of the Academy Awards.
Parks
proudly post their status as a Golden Ticket winner at their front gates, and
other park operators gnash their teeth when they learn their own coaster slipped
a notch from the previous year. Holiday World & Splashin’ Safari even
engaged in a capital expenditure over the past off-season—changing trains
on the Legend roller coaster—in part to try to rise up in the Golden
Ticket’s wood coaster standings. That's money well spent because Holiday
World uses its Golden Ticket ratings—topping last year's wood coaster poll
with The Raven—in its marketing campaigns (THE
LOOP, October 19, 2001).
This year’s Golden Ticket awards will be announced on Monday, August 26,
in a ceremony at Paramount’s Kings Island near Cincinnati, Ohio. Why there?
You’ll have to tune in to find out. As the ceremony unfolds at 1 p.m. (13,00)
Eastern time, we will post all the results on www.amusementtoday.com
at the same time. That’s noon for you folks in Dallas, 10 a.m. in California,
6 p.m. in London, 8 p.m. in Mecca and 2 a.m. Tuesday in Sydney. Log on and find
out how Cedar Point and all the other great parks around the world measure up
among the people who love parks most.
Go
West, young LOOP
Twice this month I have traced the path of U.S. Highway 66, the United States’
most famous highway. America’s first transcontinental road, it enabled
the Okies to escape the Dust Bowl of the ’30s, assisted a nation mobilizing
for war in the ’40s, and provided an avenue for vacationers in the ’50s
and ’60s. It has since almost disappeared with the advent of the interstate
highway system.
Route 66 played an integral part in the development of our industry, too. The
opening of Disneyland in 1955 made Southern California the family vacation destination
of choice. Over the subsequent 10 years, regarded as 66's heyday, millions of
moms, dads and kids packed into their cars with luggage peaked high on rooftop
racks to traverse the fable highway. One entrepreneur sought to get a little
of the theme park action himself by enticing Disney-bound and homeward-bound
vacationers to stop at his park in Oklahoma City. That theme park, Frontier
City, eventually launched Premier Parks which is now the Six Flags chain.
The purposes of my successive journeys West is due to a change of residency.
Sarah’s full-time job has required her to transfer to Tuscon, Arizona,
and we are moving THE LOOP's operations there from Dayton, Ohio. This LOOP is
coming to you from Albuquerque, New Mexico, my penultimate stop on my way to
our new home.
True
to the tradition of the now-lost highway—and true to my job—on this
trip I've stopped in at some modern pieces of Americana: Holiday World &
Splashin Safari in Santa Claus, Indiana; The Tracks and Silver Dollar City in
Branson, Missouri; the Oklahoma City Zoo in Oklahoma; Wonderland Amusement Park
in Abilene, Texas; and Cliff’s Amusement Park here in Albuquerque. My thanks
to all my gracious hosts who not only let me enjoy their facilities but allowed
me to park my fully loaded car in secure areas.
Yes, we now need to send all you park operators and suppliers a change of address;
or, you can go ahead and E-mail me at eric@gettheloop.com
and we will send you our new contact information immediately. Our toll-free
phone number, 888-902-5667, will remain the same. And, though we will be coming
to you from a new location, the product stays the same. If not better.
©2002, Minton Enterprises
LLC
All rights reserved