Volume 3, No. 16.   August 22,2003

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A new point of view
Sometimes a zoo opens a new exhibit that revolutionizes exhibitry throughout the industry. Lately, the entire industry has seen a rapid succession of such envelope-pushing, mind bending, outside-the-box-thinking exhibits.

This year alone we have seen the AZA Conference host, the Columbus (Ohio) Zoo and Aquarium, open Islands of Southeast Asia using a slow boat ride as a method for viewing the exhibits (THE LOOP, July 25, 2003), the Brevard Zoo in Melbourne, Florida, unveiled Expedition Africa featuring kayak tours (THE LOOP, July 11, 2003), and the Downtown Aquarium in Houston, Texas, routed a train through a giant shark tank (THE LOOP, February 28, 2003). The Henry Doorly Zoo in Omaha, Nebraska, built the largest nocturnal exhibit featuring five themed halls with Kingdoms of the Night (THE LOOP, April 25, 2003), the St. Louis (Missouri) Zoo fit both the Arctic and Antarctic inside the Penguin and Puffin Coast (THE LOOP, July 25, 2003), and the Memphis (Tennessee) Zoo put the finishing touches on the architecturally rich CHINA exhibit it opened a year ago (THE LOOP, July 26, 2002) with a pair of pandas this spring.

One zoo, however, managed to pack several stunning innovations into a single new exhibit, innovations that run the gamut from fundraising devices to operational procedures to new ways of experiencing the animals. The exhibit is the African Rift Valley at Cheyenne Mountain Zoo in Colorado Springs, Colorado (THE LOOP, June 27, 2003).

“Our mantra is every kid, every time, goose bumps,” said Sean Anglum, Cheyenne Mountain Zoo’s director of public relations. Cheyenne Mountain Zoo and exhibit designer Jack Rouse Associates have put in many clever interactive elements (track how many crackers guests feed each giraffe each day) and educational displays (giraffe anatomy inside the giraffe house), and got a bonus with the exhibit’s location on the side of Cheyenne Mountain overlooking Colorado Springs. “The TV guys are always coming here to do weather shots,” Anglum said.

The designers themed the exhibit to compare the African Rift with Colorado. Both regions feature expansive plains leading to high mountain ranges, both with unique native fauna. This theme is explained in a workbook, the “Cheyenne Mountain Zoo Journal” handed to all children who enter the exhibit, that features “Anne” of Colorado Springs and her friend “Joseph” visiting from Kenya. Their footprints, along with that of a giraffe, can be seen in the pavement throughout the exhibit.

The 4 1/2 acre (18,211-square-meter) exhibit allows the zoo’s ample (19) and proliferative (181 births in 40 years with two more on the way) herd of reticulated giraffes to gambol in a bush and tree bordered sloping yard. Also on display are various fowl, meerkat, zebra mouse, lesser kudo, red river hog and red-flanked duiker.

What sets African Rift Valley apart is the many ways guests can experience the giraffes themselves. Guests can feed them from three locations and can view them from several vantage points, including a three-story tower, a ground-level “research station” and on a drawbridge that opens every morning to allow the giraffes to pass from their holding areas out into the yard. “People crowd in at 9:15 to get a position here,” Anglum said.

The most unique vantage point is from inside the exhibit itself. The zoo is offering “Safari Tours” that take up to 10 guests on a path along the vegetation bordering the giraffe yard, allowing patrons to walk alongside the giraffes without the risk of being caught underfoot. Offered six times a day, the tours cost $5 per person, even for members, and most of the tours have been sold out, Anglum said. Also inside the yard itself is a blind where professional photographers and artists can sit to shoot or sketch the giraffes and fowl.

As revolutionary as those perspectives may be, guests get an even more singular view of the zoo’s giraffes by way of one of the zoo’s giraffes, Twiga. She has been trained to wear a strap on her horns that will carry a small video camera. The image will be broadcast to a screen in the interpretive area of the exhibit. “Twiga is easy to work with, and she’s our brave giraffe,” Anglum said. “She was the first in the yard, she was the first up the hill.”

At the entrance plaza to African Rift stand five giraffe statues created by local artist Karyl and fabricated out of plastic by The Glass Hand in Cincinnati. The statues bear the names of giraffes in the exhibit, and the spots on the fabricated giraffes bear the names of donors. Spots range in price from $100 to $750, depending on their size and location: the larger and higher the spot, the more it costs. All the $100 spots have sold out, Anglum said, including those at the very, um, bottom. “When they purchase a spot, people will say I want a leg on Jane or I want a rump. But all the rumps are taken.”

Another sculpture in the exhibit is that of a half-eaten zebra amid bushes inside the giraffe yard. It serves as an enrichment tool for the exhibit’s griffon vulture, which gets its food from the sculpture. However, other birds in the yard have discovered the vulture’s stash. “We’re making carrion eaters out of the cattle egrets,” Anglum said.

 


THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.

  

 

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