Volume 3, No. 15. August 8,2003
Letters
Re: “Tell it on the Mountain” (THE LOOP, July 25, 2003), our story on Stone Mountain restructuring its lease in the wake of an attendance shortfall in the troubled Atlanta, Georgia, market.
Regarding
the article about Stone Mountain Park and Herschend Family Entertainment Corporation,
not all metro Atlanta attractions are experiencing a down year. Kangaroo Conservation
Center offers an exclusive experience to a limited number of visitors (www.kangaroocenter.com).
We measure our monthly attendance in the hundreds rather than the thousands,
but despite raising our fees 20 percent this year, our attendance has been up
every month since we opened for the season in March 2003. For June 2003, our
attendance was up 28 percent over June 2002, and income from tour fees and gift
shop sales was up 40 percent over June 2002. We also had the same rainy weather
to contend with as other Atlanta area attractions. Perhaps the key for attractions'
growth is to offer to the public a truly unique experience not available elsewhere.
In June 2001, our facility was named one of the "top 7 don't miss attractions
in Metro Atlanta," by the Atlanta Journal-Constitution, and to be
sure, our attendance has grown each year.
Sincerely,
Debbie Nelson
Kangaroo Conservation Center www.kangaroocenter.com
Dawsonville, GA
Member AZA, IAAPA
THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.
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