Volume 2, No. 13.   July 12, 2002

 

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New Arrivals

It’s a theme park resort!
Universal Studios Orlando announces the arrival of the Royal Pacific Resort, June 18, 2002. Measurements: 53 acres (21.5 hectares), 1,000 rooms, 80,000 square feet (7,432 square maters) of meeting room space, 25,000 square feet (2,323 square meters) of outdoor function space, one 12,000-square-foot (1,115-square-meter) swimming pool, six restaurants, four shops, 1,552 customized hand-carved wood panels, 58,0000 plants, 2,500 palm trees including one 10-trunk palm tree, one orchid court with more than 400 varieties of orchids and eight stone statures, one 1940s seaplane.

“Sumptuous” is too banal a descriptor. “Exotic?” Considering its locale, the third hotel on the Universal Studios Orlando property vis-à-vis what it contains—like the city’s largest swimming pool and the wood murals hand-carved especially for the hotel by Polynesian artists in Bali and —that word certainly seemed apt. “It really is the most exotic hotel on the mainland of the United States,” said Susan Lomax, Universal Studios Florida's senior director of public relations and publicity. “We tried to figure out how to position this hotel, and we came up with that line and it’s actually true.”

This being Universal, however, the marketing thrust needed to be edgy. So, “hot” was the word of the day that the first guests were officially welcomed. “To open the hottest new resort we brought in a fire breather to attempt to break the world record for the longest fire throw,” Lomax said. Ted Shred, a Los Angeles stuntman who showed the world his dragon-like abilities in the movie Charlie’s Angels, was aiming to surpass the record breathed-flame distance of 30 feet. However, a succession of thunderstorms, humid air and breezes conspired against Shred’s efforts. “We knew going into the morning the weather conditions were all wrong,” Lomax said. Still, Shred reached 20 feet.

The rainstorms chased the opening ceremonies under the cover of the hotel’s porticashare, where Royal Pacific’s General Manager Dale McDaniel preceded over a ceremony featuring Universal Studios officials and about 150 guests waiting to check in. The first of those guests to do so was upgraded to the presidential suite and received a week’s vacation within a year. A week later, all 1,000 rooms were booked, setting an Orlando record for fastest sellout.

Maybe “successful” is the most apt descriptor.

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