Volume 2, No. 13. July 12, 2002
New Arrivals
It’s
a Matterhorn!
Santa Cruz Beach Boardwalk in Santa Cruz announces the arrival of Rock &
Roll, July 2, 2002. Measurements: 3,420 square feet (320 square meters),
23 feet high (seven meters), 20 cars. Delivered by Bertazzon.
It
may not be a mega-ride, but the colorful new flat ride at Santa Cruz Beach Boardwalk
drew eager riders hours before it opened. A few people lined up in the morning
as Boardwalk workers were putting the Rock & Roll through its final
paces, but even when informed the ride would not open until later in the day,
the people remained, intent on being the first to ride. Boardwalk employees
actually got that chance for two hours, then the ride opened to the public at
2 p.m. (14,00).
The
line hardly abated throughout a surprisingly strong Fourth of July weekend,
the boardwalk’s Publicity Director Jan Bollwinkel-Smith said. She’s
crediting unusually hot weather more than the ride for drawing crowds to the
seaside park, but the Rock & Roll did remain a popular attraction.
“We didn’t make a huge deal about it,” she said of the publicity
campaign. Press releases and advertising announced its opening, touting it as
something new to do at the boardwalk for the Fourth of July weekend.
The
Rock & Roll is the last of the Boardwalk’s new arrivals for
the year. On May 22 the park opened two kiddie rides, a Zamperla Speedway, a
flat ride of eight cars on a 960-square-foot (89-square-meter) footprint, and
a Moser Freefall, taking riders up a 29-foot (9-meter) tall tower.
©2002, Minton Enterprises LLC
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