Volume 2, No. 13. July 12, 2002
New Arrivals
It’s
an ice skating show!
Cedar Point in Sandusky, Ohio, announces the arrival of “Snoopy Rocks!
On Ice,” June 22, 2002. Measurements: 15 skaters, five costumed characters,
850 seats, 30-minute show. Delivered by Knott’s Berry Farm and Woodstock
Ice Productions.
In
the weeks after Cedar Point’s new 30-minute ice skating show opened without
fanfare, the park’s public relations representative, Bryan Edwards, has
walked by the former IMAX theater-cum Good Time Theatre and seen what he calls
a parking lot of strollers. “There must have been 30-plus strollers out
there,” he said one day. “It’s a definite hit with families judging
by the number of strollers out there.”
Cedar
Point management decided to replace its IMAX cinema with a more singular experience,
Edwards said. “You can go to a major city and see an IMAX movie,”
he said. “You really can’t go anywhere to see a great family ice skating
show.” The IMAX screen was removed and the first couple rows of seating
taken out to allow installation of the ice rink in a half-oval. The show features
costumed characters Charlie Brown, Lucy, Linus, Sally and Snoopy acting out
famous Peanuts scenes, like Snoopy and the Red Baron, Charlie Brown’s kite-eating
tree and Lucy’s psychiatric advice stand. The athletic skaters perform
Olympic-style routines between the Peanuts scenes.
Mounting the production allowed Cedar Point the chance to promote a family attraction to balance the opening of its Wicked Twister Impulse coaster in May. The strategy appears to be paying off. “Seeing all those strollers out there, it seems to be popular among families with children,” Bryant said.
©2002, Minton Enterprises LLC
All rights reserved