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In
this issue: Stone Mountain rent reduction confirms Herschend's commitment for the long haul; Pandas keep their appointments after Memphis Zoo weathers a storm; Extreme skaters and bikers find a happy hang out at Dollywood; Stunt show gives way to stars' shows at Six Flags Kentucky Kingdom; Silverwood throws in the towel at new waterpark; We welcome a kiddie activity pool to Knoebels, a Time Elevator with Baltimore Passport, Boulder Beach to Silverwood and a hotel to Blackpool Pleasure Beach; In the nursery we find an eagle exhibit at Elmwood Park Zoo, a motion theater in Niagara Falls, a Skycoaster at Royal Gorge, a Bubba Gump Shack at Paramount's Kings Island, Pirates Paradise at Funtown/Splashtown, Penguin and Puffin Coast at St. Louis Zoo, The Wild Boar at BonBon-Land, a new 4-D film and theater at SeaWorld San Antonio and a boat ride through Indonesian Islands at Columbus Zoo and Aquarium; We give you a way to search through THE LOOP and make a clarification and correction; and, We field your letters. For
a printable version of this newsletter, For
more information on the facilities and organizations featured in
this newsletter, visit our Connections Page. For
back issues of THE LOOP, Tell
it on the Mountain For
Herschend, however, the SMMA’s action was a vote of confidence—a
unanimous vote of confidence, at that—in the face of hard times
for the park. It also served as evidence that both Herschend and
SMMA are committed to the remaining 45 years of the lease’s
50-year life span. Prompting
the need for the lease restructuring was Stone Mountain Park’s
performance over the past year. In November 2001 the park opened
The Great Barn interactive play center (THE
LOOP, November 22, 2001), and in May 2002 it opened Crossroads,
a Silver Dollar City-like historical community with traditional
craftspeople and a 4-D theater (THE
LOOP, June 14, 2002). These capital improvements were supposed
to boost attendance 33 percent. Instead, attendance at Stone Mountain
Park rose only 14 percent, said Christine Parker, the park’s
public relations manager. That
is actually good news, comparatively speaking. Most other attractions
in the Atlanta market have been flat to down since the 9/11 terrorist
attacks, from the Major League Braves baseball team's inability
to sell out despite fielding its most exciting team ever to Zoo
Atlanta experiencing double-digit declines. The trend is not turning
around, either; in the first five months of this year, Atlanta's
hotel room revenue is down $122 million compared to 2001. Crossroads,
in particular, was aimed at boosting the park’s tourism appeal,
but no tourists were around to appeal to. At least the addition
enticed locals back for repeat visits to Stone Mountain, which accounted
for the bulk of the park's 14 percent increase. Both Crossroads
and The Great Barn have been certified big hits in customer surveys. The
bad news, of course, is that 14 percent was still a shortfall, and
Herschend was operating Stone Mountain Park at a loss. This was
after the company had already invested $80 million in both capital
improvements and infrastructure on top of $50 million paid in rent.
The SMMA commissioned a study by PricewaterhouseCoopers, which came
up with the proposal for the lease restructuring that the SMMA Board
ultimately approved. “They realize there’s business issues
that have affected our business and tourism is down,” said
Ned Stancliff, Stone Mountain Park’s general manager. Never
in question—despite the Herschend financial outlay at Stone
Mountain and the often loud opposition from local residents to the
park’s privatization and Herschend’s subsequent development
plans—was whether Herschend would continue managing Stone Mountain
Park. “They like this partnership,” Stancliff said of
the SMMA. “Privatization was the right thing to do, and we’re
five years into this thing and I think it’s a vibrant partnership.
Even though they are our landlord, they view it as a partnership,
and I think it’s helped. In this case, one partner is needing
help.” Meanwhile,
Stone Mountain remains an important asset in the Herschend portfolio.
Whatever struggles Atlanta is currently suffering, its potential
cannot be understated. “It’s an opportunity to be in a
great market,” Stancliff said. The experiences at Stone Mountain—similar
in style and approach to the company’s Silver Dollar City in
Branson, Missouri, and Dollywood in Pigeon Forge, Tennessee, but
different in subject matter—also enhance the corporation’s
core competency. Another
value Stone Mountain holds for Herschend is the very fact that it,
a privately owned company, is managing a public property. This was
Herschend’s first foray into the realm of privatization, and
it may not be the last. “Privatization may be a sign of the
times,” Stancliff said. “If there were other opportunities
to privatize, we would entertain those possibilities, as long as
the product fit our core competency.” Rather than Stone Mountain’s struggles making Herschend skittish about entering such relationships in the future, SMMA’s endorsement of the relationship, as indicated in this week’s lease vote, gives Herschend fortitude when looking at such future endeavors. Pandaring
to the public Tuesday
Memphis endured a killer storm, with straight-line winds ranging
between 80 mph and 100 mph (129 km/h and 161 km/h). The cause of
four fatalities in the city, the winds toppled trees and power lines,
cutting power to 310,000 utility company customers, including the
Memphis Zoo. Through Thursday, the zoo was still without electricity
and, like many businesses in town, closed. Because the zoo was well
prepared with generators and food stocks, the animals were never
in any danger, said Elizabeth Boggan, the zoo’s vice president
of marketing and development. Other
than causing the gates to be shut, the wind storm’s only impact
on the zoo was canceling visits by those customers who had reserved
tickets to see pandas Ya Ya and Le Le, tickets which can be obtained
up to three months in advance in the zoo, by phone or through the
zoo’s web site. The zoo had contact information for some ticket
holders, and those were contacted to have their visits rescheduled.
Many local customers knew from watching the news the zoo was closed.
Zoo officials also staffed the gates to intercept visitors. However,
the pandas and the year old China exhibit they reside in (THE
LOOP, July 26, 2002) are drawing visitors from all across North
America. When those tourists showed up at the front gates, the zoo
let them in for private tours of the China exhibit. Because those
visitors could not watch an eight-minute film—the fable of
May May telling the story of panda conservation issues through the
eyes of a panda—they received their own copies of the film
to take home. “We’re trying to give them almost the same
experience they would otherwise get,” Boggan said. Other
than this week’s freak-of-nature interruption, the timed ticket
system has worked exceptionally well, Boggan said. Gateway Ticketing
Systems installed a new system for the zoo in early 2002 which has
the capability of providing reserved times. The zoo didn’t
use that capability until Ya Ya and Le Le actually arrived April
7 and went on display April 25. Up to 225 guests are admitted at
15-minute intervals, allowing leisurely time to enjoy the China
exhibit's stunning architecture, view the film, then meander the
path that takes in several Asian species, including the giant pandas. “People
are averaging 30 to 45 minutes in the 3-acre (1.2-hectare) exhibit,”
Boggan said. “And it’s very comfortable. The exhibit itself
is wide and not deep, so there is a lot of horizontal viewing area.
So far, people seem to move through at their leisure and see all
of the pandas they want to see without being rushed by the next
group.” While
Tuesday’s storm was particularly freakish, this has been, like
most of eastern America has experienced, a wet year for the Memphis
Zoo. However, since the panda's arrival, attendance is up 48 percent,
and of 343,000 visitors to the zoo in that period, 246,000 have
bought the $3 timed tickets to see the pandas, money that goes directly
to a fund for panda conservation in China. “We’ve had
a few days that we’ve had times that sold out, but not had
any days where we’ve not been able to accommodate guests,”
Boggan said. Ya
Ya and Le Le, in fact, are outdrawing Elvis. While the Memphis Zoo,
on the strength of local repeat visits, has long outranked Graceland
in number of visitors, this year the pandas have become the Memphis
market’s primary tourism draw, Boggan said. “We’re
actually working together with Graceland putting together packages
to do co-marketing to help each other,” she said. Graceland is famous for its overwhelmingly hospitable customer service. Based on this week’s experience, Graceland will have a suitably hospitable partner in the Memphis Zoo. Extreme athletes got high on the rarefied air of Dollywood. Photo courtesy of Dollywood. X-rated
Dolly “They’re
hanging out here, they’ve got a bunch of souvenirs of the park,”
Pete Owens, the park’s public relations manager, said of the
group whose Extreme Sports Show is part of the park’s first
KidsFest which began June 20 and runs through August 10. “You’re
doing four shows a day without a day off since the 20th of June,
you’d think they’d be burned out by now. But they’re
more energized now than they ever have been.” The unlikely marriage of extreme sports stars and wholesome family theme park set in the Southern hills makes sense when you see the mutual respect that has evolved between the two camps; not so much evolved, actually, as impressed upon from the very start. Dollywood,
which as part of KidsFest also is hosting the Purina Dog Chow Incredible
Dog Team and staging live shows VeggieTales and Garfield’s
Happy Birthday To Me, put the ASA Events-produced Extreme Sports
Show in its 600-seat amphitheater. “When they got here the
guys thought they’d be performing to a couple hundred seats,”
Owens said. “We said 600. They said, ‘You’re kidding
me!’ We’ve had standing-room-only for all of their shows.
They’re really jazzed about it.” ASA
Events brought some of the best to Dollywood, too. The in-line skaters
include Shane Yost and Sam Fogerty, both of whom are featured in
Playstation video games. Richie Lopez is one of only two skateboarders—the
legendary Tony Hawk being the other—to do a 900 on a skateboard
(two 360-degree and one 180-degree turns while airborne). BMX biker
Jimmy Walker is headed for this year’s X-Games, and the show’s
emcee, Jimmy Coleman, will be one of the two broadcasters for ABC’s
live coverage of the X-Games. “Walker
has been using Dollywood as a training facility for the X-Games,”
Owens said. “He’s treated almost every one of the exhibitions
as a competition.” Meanwhile, Lopez “has been trying to
throw a 900 on the ramp. These guys are professionals. There’s
no concern at all getting them here on time and that sort of thing.”
That
didn’t waylay the park’s own concern that it wouldn’t
measure up to whatever standards these extreme athletes might hold
high. “There’s always a degree of uncertainty, a lot of
unknowns,” Owens said. “They also had some unknowns. Dollywood
is a family theme park, these guys look like typical skater boys.
How are we going to be received?” Well,
as it turns out. Between shows the athletes hang out in the park,
participate in the other KidsFest activities and greet park guests.
“We were doing a commercial production with them which lasted
all day yesterday, and they did 40 minutes of autographing for guests,”
Owens said. Thus,
as a tribute to their summer home-cum-training camp, the athletes
of Extreme Sports Show now open their demonstrations with a Dolly
tune. They still crank up the metal when actually doing their stunts,
but, really, you wouldn’t expect them to play “Wildflowers”
while throwing a 900, would you? Venue
vidi vici Named
the Paramarx Arena, the theater—minus the pyrotechnic bunkers
and the fence keeping audience from Batman and his foes, but plus
a stage and floor seating—has hosted concerts from Kirk Franklin
to Willie Nelson. Every Friday night, the World Wrestling Entertainment
holds matches there. The wrestling and the concerts are all free
with admission to the park. “Tens
of thousands loved the stunt show,” the park’s Public
Relations Manager Carolyn McLean said. “Three years later,
guests were ready for something new. (Park General Manager) Lee
Graham wanted to shift focus and add more special events and a venue
where we could hold them.” Of course, one could argue that
WWE matches are a continuation of the venue’s stunt show tradition.
And the Friday night matches have formed their own cult following
among families visiting the park. Paramarx’s
greatest value, though, is in giving Kentucky Kingdom a concert
stage. That value will be proven again this weekend with the second
annual Mom’s Music Festival. Launched last year as a tribute
to Marvin Maxwell, founder of the Mom’s Music store in Louisville
and the patron saint of local musicians struggling to make a living
at their avocations, the festival drew 123 bands from around the
nation. They played on 10 stages set up throughout Six Flags Kentucky
Kingdom, and the two-day event drew big. “We
had pouring rains, and still had a great crowd,” McLean said.
“Because of the success, we decided immediately to do it this
year and pray for good weather. We called up (the organizers) and
said we want to do it again, and we want it to be bigger and better,
and we don’t want to pay for it.” Enter
Marvin’s son and successor, Mark Maxwell, and Mark Craycraft,
former director of entertainment for Dick Clark Productions. The
two old friends are partners in a promotions company called, fittingly,
Paramarx. Taking up the mantle of Mom’s Music Festival sponsor,
Paramarx was given naming rights to Kentucky Kingdom’s new
concert venue for two years. This weekend, Paramarx Arena will be
one of the 10 stages hosting 216 bands over two days. One thing Paramarx Arena won’t be is active during the annual Kentucky State Fair. Six Flags Kentucky Kingdom, located on the fairgrounds, serves as the fair’s midway, becoming a pay-per-ride venue. With the fair having its own arena and big-name acts coming in, the park doesn’t plan to book anything at Paramarx for that time, though it will serve as the venue for the state cheerleading competition. “They have tons of concerts and events at their arena. We let them take the spotlight,” McLean said of the fair. The rest of the summer, Six Flags Kentucky Kingdom is getting plenty of its own spotlight, thanks to Paramarx Arena. Towel
up One
of the customer service amenities the new waterpark offers is towel
rentals. For $2 a day, guests can get a simple, white oversize bath
towel and return it at the end of the day. The park opted for bath
towels instead of beach towels because the linen is intended for
drying, not lounging. “It’s white so they know it’s
theirs,” said Nancy DiGiammarco, Silverwood’s director
of marketing, sales and public relations. “You see them carrying
the towels and wrapping them around their waists, and at the end
of the day they drop them off and we launder them for the next day.” Park
management opted to rent towels almost as a why-not lark, but “It
turned out to be a great idea because we’re a tourism destination
for the outer market,” DiGiammarco said. Silverwood, as the
largest theme park in the U.S. Northwest, draws from as far away
as Vancouver, Canada, and Puget Sound, Washington. “People
came to the park and weren’t aware we had the waterpark. And
once they’ve been here and seen it, they can’t resist.” Boulder Beach didn’t take the next step and rent swimsuits (they are sold in the new waterpark’s gift shop), but that could be a lucrative option. In Boulder Beach’s first month of operation, it has rented an average of 200 towels a day, DiGiammarco said.
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Photo by Ian Minton/THE LOOP In
search of great things Now,
I’m not suggesting I’m one of history’s great leaders,
but I know great talent when I see it, and I know when to stay out
of its way. Even if it’s my own son. Even if he’s only
14 years old. After
paying him last summer to help me produce THE LOOP, I officially
made Ian our production manager earlier this year. With the next
issue of THE LOOP some of Ian’s most important labors this
summer will come to fruition as we make a significant transition
with THE LOOP and www.gettheloop.com. For
this issue he’s already made a huge contribution to us and
to you, our readers, by adding a search engine to our web site.
You’ll notice the “LOOP Search” button added to our
navigational buttons on each of the web site’s flag pages,
and it also will be included on every issue of the newsletter. Click
on that or here
to go to the search engine with which you can find any term or phrase
we’ve published in THE LOOP. With our entire cache of 60 newsletters
still archived on this site, that’s a valuable source of amusement
industry material on your computer. And, thanks to Ian, you can
get to it as quickly as you please. You
may remember that Ian also published our amusement industry user
survey in conjunction with our ACE Coaster Con XXVI special issue
(THE LOOP, June
27, 2003). He has further amended that survey by adding respondents’
specific comments (like the person who listed aspirin as a favorite
amusement park food). To go directly to the survey, click here.
I am proud to point out, too, that not only did Ian build this and the previous two LOOPs by himself, he built all the advertisements in this issue. He seemed to particularly enjoy making his father spin, as he accomplished with the ad at the top of this newsletter. I’m sure going to miss Ian when his time with us this summer ends and he goes back to Anchorage, Alaska, and school. I mean, does he really need any more schooling? But I aim to be a good manager, and that means letting my talented workers free to learn, grow and further prosper. Whether he’s my son or not, I gain by his experience. And so have you. Clarification Correction,
of sorts I
discovered after publishing that sentiment that I.B. Crow did indeed
have a battery installed. I didn't realize I had to flip the switch
in his pedestal AND bobble his head to make him talk. I would like
to extend my apologies to Tom Spackman Jr. of Indiana Beach and
his public relations guru, Bill Robinson of William H. Robinson,
Inc., for my unintended slight. That said, I still won't make the I.B. Crow bobblehead my top pick. It currently sits atop my file cabinet and its head bobbles every time I open or close a drawer. His cawing and crow-voiced sales pitch are so downright aggravating, I wish it didn't come with batteries. THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.
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Re:
“Painting the industry” (THE
LOOP, July 11, 2003), our story on Fun Expo incorporating
a paint ball tournament this year as part of an IALEI push to promote
action sports for family fun centers. Yep.
I can't wait to take my family out Saturday night and shoot 'em.
Good old family fun, that's what paint ball and laser tag are. You
can't fool me, I'm a mom—you know, the person who provides
the money for these little excursions. Nora
Lee
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Children waded into the action at last at Knoebels. Photo courtesy of Knoebels Groves Amusement Resort. It’s
a kiddie pool! At
last, Knoebels has concluded its capital improvements program for
the 2003 season. President and Co-Manager Dick Knoebels came home
from last Novembers' IAAPA Trade Show with a Zamperla Rockin Tug.
He then purchased a Hrubetz Super Roundup and a Borvig sky ride,
and prepared to move forward on long-standing plans to add two Whitewater
West tube slides to the existing slide tower. The
crowning piece of the equation, though, was the kiddie pool. At
last, Knoebels had some exciting waterplay for its youngest guests.
“We had a little bit of a hole in our setup over there,”
said Joe Muscato, the park’s marketing director. “We had
slides for the 48 inches and above, and we had the big swimming
pool. We didn’t have anything for the little ones. We had a
kiddie wading pool, but that’s boring in this day and age.”
Located
behind the swimming pool adjacent to the bathhouse—and in the
shadows of the Twister roller coaster—the new pool is
loaded with color and myriad ways to get wet and get friends—and
parents—wet. Special guests called on to cut the ribbon at
Saturday’s grand opening were the 3-year-old grandchildren
of park co-managers Dick and Ron Knoebels. Then the public played. “The reaction has been, ‘This is great. Finally something for little ones,’” Muscato said. “We’ve always prided ourselves in being a family destination, and that means everyone of all ages.” It’s
a motion theater! The
Time Elevator technology already transporting people back in time
in Israel, Rome (THE
LOOP, July 27, 2001) and Cyprus landed on America’s shores
with a wholly U.S. slant. One of the two theaters in the expanded
Power Plant Entertainment Complex next to the National Aquarium
in Baltimore’s Inner Harbor shows a custom-produced film, Time
Elevator America, recounting key moments in U.S. history. The
other theater shows Oceanarium 2, an existing ITA film with
an altered beginning so that the audience sails out to the world’s
seven seas from Baltimore’s harbor. However, with ITA’s
developing technology, Baltimore Passport can alter the theaters
at a moment’s notice to present either film or any other film—i.e.
from Rome or the Holy Land—in the Time Elevator canon. To
open Baltimore’s $8.5 million installation, Passport Voyages
of Discovery—the firm representing ITA in North America—called
on one of the Time Elevator America’s stars: Abraham
Lincoln. An Abe impersonator boarded a train in Philadelphia with
members of the Boys and Girls Clubs—a media event in itself—and
replicated the real Abe’s inaugural trip to Baltimore. There,
joined by children from the local Police Action League and Maryland’s
First Lady Kendal S. Ehrlich, Mr. Lincoln announced Passport’s
opening before Ehrlich encouraged him to get inside and into the
film so that all the invited guests—including local dignitaries—could
enjoy the experience. Testimony
of the dignitaries and children emerging from Passport indicate
they did, in fact, enjoy the experience, said Peter Comiskey, managing
director of Passport Voyages of Discovery. “(Ehrlich) didn’t
really know what to expect,” he said. “When she came out
of it she said it was a wonderful experience. She was surrounded
by kids, and I think the excitement the kids were experiencing washed
off on her.” The children lauded the motion and the special
effects that accompany certain key moments in the film. The
goal here is equal parts education and entertainment. The motion
is subtly programmed to the film, Comiskey said. “We’re
not trying to jar and just move people around,” he said. His
favorite moment in the film is a relatively sedate one: Lincoln’s
train ride that, with the sound effects of clicking wheels on track,
the film showing the passing landscape and the seats gently swaying
along the rails, “for me makes it immersive. That’s magic
to me.” Will the Time Elevator technology be magic to his pocketbook? Early returns say probably. In the first week, several shows—scheduled at 15-minute intervals—were selling out. And while the venue is primarily aimed at the family market, Baltimore Passport decided to stay open into the evening and is getting the young adult and dining-out crowd, with shows running as late as 11 p.m. (23,00) Comiskey said. “We have been thrilled with the visitation in our opening week,” he said. Already, groups are starting to book week day slots, and Baltimore Passport is fielding calls from neighboring states. Silverwood made waves with Boulder Beach. Photo courtesy of Silverwood. It’s
a waterpark! Silverwood
owner Gary Norton had been considering adding a waterpark to his
popular theme park for a couple of years. “Gary is the kind
of man who really wants to be hands-on, really wants to know it’s
going to work and how it’s going to work,” said Nancy
DiGiammarco, Silverwood’s director of marketing, sales and
public relations. “He did a lot of study. He visited a lot
of waterparks so he could take from the very best.” She cited
Holiday World & Splashin’ Safari in Santa Claus, Indiana,
and Roaring Springs in downstate Idaho as two parks in particular
that helped bring Norton’s visions to fruition. That
vision, however, was to be totally unique. “We kept asking,
‘Should it have a South Pacific theme?’” DiGiammarco
said. “(Norton) kept coming back to the Northwest. ‘I’m
going to create a theme park that mirrors what you see around you.’”
That included leaving as many aspens, cedars, pines and huge boulders
in the new waterpark and painting a forest vista mural as a backdrop
to the wave pool. That
wave pool, Big Moose Bay, has turned out to be the park’s primary
draw. “Idaho is a landlocked state,” DiGiammarco said.
“We have a lot of lakes, but no waves. This was the first opportunity
for many of our guests to play in the waves.” After
a soft opening for employee families, media, local dignitaries and
a small crowd used for an all-day photo shoot, Boulder Beach opened
on Independence Day in conjunction with a classic car show celebrating
the 100th anniversary of Ford Motor Company. Two years ago Silverwood
began hosting special events as a marketing boost when the park
didn’t add any new rides, and for this year the Inland Empire
Mustang Club approached DiGiammarco about hosting a centenary Ford
celebration. The event dovetailed nicely with Boulder Beach’s
opening, if for no other reason than to spread out the crowd of
8,000 that showed up that day. Even before Boulder Beach opened, Silverwood was off to a strong season, following up on last year’s record 353,000 total guests. “For weekends in May and going daily in June, we held our numbers,” DiGiammarco said. “We felt pretty good going into July 4, and we were hoping for a 10 percent increase by the end of the year. Now, we will far exceed that.” In fact, with day-to-day attendance increasing as much as 50 percent over last year’s the 2002 record already has been toppled, she said. Tara Palmer-Tomkinson shares a giant key card with Hot Ice star Oula Jaaskelainen while cutting the Big Blue ribbon. Photo courtesy Blackpool Pleasure Beach. It’s
a hotel! The
press attending the Big Blue opening, however, knew the real it
girl of the day was Blackpool Pleasure Beach Chairwoman Doris Thompson.
The day before at a tea with Queen Elizabeth II, the 100-year-old
Mrs. Thompson learned she was receiving an Order of the British
Empire. Decorum dictated she couldn’t acknowledge the OBE until
the Queen made it public on June 14. The media also knew of the
honor, but while reporters were embargoed from publishing the news
they tried to get advance interviews with Mrs. Thompson. She, however,
never wavered in her secrecy, telling them, entirely honestly, that
the only member of her family with an OBE was her son, Geoffrey
Thompson, Blackpool Pleasure Beach’s managing director. Nevertheless,
her OBE gave Mrs. Thompson the long-awaited pleasure of trumping
her son. In the hierarchy of Queen’s honors, the OBE is higher
than the Member of the British Empire, and Mrs. Thompson already
had an MBE. Now, not only has Mrs. Thompson matched Geoffrey's OBE,
she carries two titles to his one. The Big Blue Hotel concludes 6 million Sterling Pounds (US$9.6 million) worth of investments at Blackpool Pleasure Beach for the 2003 season that included the Fruit Shoot mini space shot by Moser, new steam locomotive trains on the 1932 Magic Mountain, a new fleet of cars for the park’s Grand Prix, and a revived Eclipse circus musical show. In
the nursery Children nestled into a close-up view of Elmwood Park's new eagles. Photo by Pat Pearce/Elmwood Park Zoo. It’s
an eagle exhibit! It’s
a 3-D theater! | |||||
