Volume 3, No. 13.   July 11, 2003

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New Arrivals

It’s a themed area!
Story Land in Glen, New Hampshire, announces the arrival of the “barnyard area,” July 8, 2003. Measurements: 1 acre (1/2 hectare), one food stand, one real garden, 36-foot-high (11-meter) 34-passenger Crazy Barn and a 623-foot-long (190-meter) Tractor Ride (eight, four-passenger tractors). Delivered by Preston Barbieri and SBF.

Stoney Morrell, owner of Story Land, is a farmer at heart. “That’s always been something near and dear to him,” said the park’s Marketing Coordinator Jim Miller. “He recalls reading farm stories in his childhood, and there are still several farm stories for children.” Being somehow related to children’s storybooks is a key criteria for a new themed area at Story Land, and taken together with the region’s farming heritage and the park’s management coming across two new appealing rides, the park introduced a newly themed addition for this year.

“The idea files are very full here, but the farming idea won out over many others,” Miller said. The new area is yet to be officially dedicated, so staff refer to it as the barnyard area, which, in addition to having fabricated plants contains real crops of corn, peas, beans, cabbage, squash, chard and other vegetables. The Sunny Day Farm Stand sells fresh fruit snacks like apple crisp, blueberry crisp, strawberry shortcake, cider donuts, juices, milk and, what’s emerging as the favorite, caramel apples.

The area’s most appealing feature is the Crazy Barn a Preston Barbieri Crazy House that Story Land asked to be themed as a barn. Preston Barbieri’s first installation of this ride in the United States, the Crazy Barn rises, spins and wobbles as if in “a friendly tornado,” as Miller called it. “For our crowd, it’s more extreme looking than anything we have, extreme being a relative term. It’s such a great visual. People see that from different parts of the park and are drawn to it.”

Yet, the Henrietta’s Eggs-traordinary Tractor Ride, an SBF jeep ride customized as tractors featuring real tractor tires, is a natural draw in and of itself. The park’s antique cars have been one of Story Land’s most popular rides since it was first installed in 1961. “It’s an experience we know our market really loves, and to have it in a tractor is something they find very appealing,” Miller said. “We’ve been getting e-mails all winter asking when the tractor ride is going to be open, so that one has been busy since it opened.”

 


THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.

 

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