Volume 1, No. 10.   June 15, 2001

 

It's a bicycle!
The Museum of Science and Industry (MOSI) in Tampa, Florida, announces the arrival of a high wire bicycle, June 9, 2001. Measurements: 30 feet above the ground (9 meters), 98 feet long (30 meters), 1-inch steel cable (2.54 centimeters).

Give the media a chance to be daredevilish, and you get publicity. MOSI invited members of the media to try out the longest high wire bike ride in a U.S. museum, and almost all of the Tampa Bay region's TV, radio and newspaper crews came out not just for the Friday preview but throughout the whole weekend. "They love it," said Beverly Littlejohn, MOSI's public relations manager. Among the more bizarre stunts involved Peppermint Patty of Mix 100.7 radio station, who crossed the chasm wearing a pink tutu while broadcasting a blow-by-blow description of the ride.

The exhibit, intended to be an interactive way to explain physics, also drew a good crowd of public participants during its opening weekend, especially kids. "They seem to have no fear," Littlejohn said. But would they wear a pink tutu?

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