Volume 2, No. 10.   June 14, 2002

New Arrivals

It’s a 4D theater!
LEGOLAND California in Carlsbad, California, announced the arrival of LEGO Racers 4-D, May 23, 2002. Measurements: 400 seats, 12-minute show. Delivered by The Bezark Company and SimEx Digital Studios.

While all four LEGOLAND parks opened the new 4D show within a couple of weeks of each other, LEGOLAND California used the opportunity to help kick off another campaign. Sarah Wells, a 9-year-old girl, has teamed up with Los Angeles County Fire Department Captain Gary Walsh on a campaign to bring to Southern California 409 New York City families of fire, police and rescue workers killed in the September 11 attacks. LEGOLAND is donating to the effort 2,000 tickets for a day at the park.

That alliance brought Sarah and Walsh to the LEGO Racer 4-D premiere, where guests passed the No. 32 Tide car from the NASCAR race circuit and walked down a red carpet flanked by black and white balloons in honor of racing’s checkered flag. After the visiting dignitaries and media took their seats for the movie’s first showing, the rest of the theater was filled up with general public guests. Sarah announced, “Gentlemen, start your engines,” and the movie began.

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