Volume 2, No. 6.   March 22, 2002

 

 

Eric’s Turn

 

A powerful two
Those of you who clicked on to the previous issue of THE LOOP on March 8, the day it was posted, saw a different edition of the newsletter than those who checked in again after March 9. After posting our story on Cedar Fair removing the VertiGo rides, we received a report from S&S Power on what they determined to be the cause of the ride's collapse. Rather than waiting two more weeks to report the news in this edition of THE LOOP, we decided to update the original newsletter itself and highlight the change here. To see the revised story, click here.

This sequence of events exemplifies one of the key changes coming to THE LOOP thanks to our alliance with Amusement Today described at the top of this newsletter. One result of the alliance will be the new Web site, www.amusementtoday.com, which Minton Enterprises, THE LOOP's publisher, will operate as I assume the title of Web Editor at Amusement Today in addition to my duties as a writer for the newspaper.

The new site will contain a page called "Extra Extra" that will feature breaking news in the industry. With the alliance, when either company gets new information from a manufacturer, an amusement park, a waterpark, a zoo, a family entertainment center or any other attraction, we will post a brief report of that news on Extra Extra. You will be able to get more information and insights on the story in the next issue of THE LOOP or in the next issue of Amusement Today.

As part of this alliance, we will be making some changes to THE LOOP. Most will be cosmetic, and you'll see those in the next issue (April 12). One important change, however, will be the "Extra Extra" box on the newsletter itself. This colored box will be easily identified and continually updated with headlines of breaking news stories. The headlines will link to the Extra Extra page on amusementtoday.com where you can view the complete story. When we update Extra Extra, we update THE LOOP. If a major event merits more coverage, THE LOOP itself will be appended with the news, and complete details and analysis will be given in the next issues of THE LOOP and Amusement Today.

This means that in addition to reading THE LOOP when the link arrives in your e-mail box, you will definitely want to check back frequently for any new news. To make that quicker and easier for you, we are posting every current issue of THE LOOP at a single address, www.gettheloop.com/theloop.html. This issue is parked at that address, so right now take a second and add this page to your favorites or bookmarks. Make a habit of checking in every day or every other day to stay connected with your friends and colleagues. All previous issues of THE LOOP are moved to an archived address that can be easily accessed through THE LOOP Home Page Index.

What else does our alliance with Amusement Today bring?

— More value to advertisers through co-operative ad placements.

— A stronger web presence for Amusement Today to assist operators, manufacturers and readers in everything from getting weather reports and stock news to ordering subscriptions.

— More resources for THE LOOP, which in turn improves some of our other services, such as the Connections page and Reading Room.

— Seamless news gathering efforts between the two organizations working together to provide you with comprehensive coverage and understanding of the industry in the quickest time.

Several of our friends in the industry have wondered when Gary Slade and I would team up. "The synergy is so right," they often said, and we both agreed. But we needed to find a way to make it worthwhile and mutually beneficial not just for us but for our readers, as well. I have been equally frustrated and amazed at the many times I called Gary to enlighten him to breaking news only to hear that it was old news to him. As a competing journalist I was daunted by how much Gary knew and how easily he got news through his industry connections; as an industry promoter I also thought it a shame that everyone inevitably had to wait up to a month to learn all that news. With "Extra Extra," you'll get the news shortly after Gary and I do.

As for the synergy, it is so right. I first met Gary on May 5, 1999, when I was writing for Funworld Magazine and we both were covering the opening of Georgia Scorcher at Six Flags Over Georgia in Atlanta. A fast friendship formed (who doesn't make friends with Gary from the outset?) and grew as we crossed paths at subsequent industry events and trade shows. Though last February as I was undertaking the launch of THE LOOP as a web-based newsletter, I gladly accepted Gary's invitation to join the Amusement Today team, which includes oft-time coaster-riding companion Randy Duffer (that's us above on Wild Adventure's Cheetah in Valdosta, Georgia).


Now, I take great pride in allying THE LOOP with Amusement Today and solidifying the partnership with Gary. Some might think either we or Amusement Today are following the old adage "If you can't beat them, join them," but that's not it at all. Rather, we realized that if we both can do better together, why not?

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