Volume 3, No. 6. March 28, 2003
New Arrivals
It’s
food and games!
Joyland Amusement Park in Lubbock Texas announces the arrival of Jimmy’s
Place, March 15, 2003. Measurements: 450-square-foot (41.8-square-meter) food
service area, 600-square-foot (55.7-square-meter) games area with two games.
Delivered by Bones Framed Pictures, Classic Creations, Coca Cola, Tony’s
Pizza and Toy Works.
Joyland opened the 2003 season March 15 with its “best start yet,”
said President David Dean. While he was glad to have his new capital improvement,
a new foods and games area on the midway, up and operating by opening day he
does not credit it for drawing the record crowds. “The weather had a lot
to do with that, and we weren’t at war yet,” he said of the 80 degree
Fahrenheit (27 degrees Celsius) opening weekend. “You can have spots on
the 10 o’clock news every night, and it won’t do as good as 80 degrees.”
The new food stand serves pizza, nachos, chips, Coke drinks, ice cream bars,
brownies, cookies and cotton candy. A seating area adjoins the stand, but the
park is still building a shade for the seating.
Frog Bog and a muffin tin game comprise the new games area, with the former
performing “really great,” Dean said. “We’re still working
on the prizes, trying to get that tuned in, giving away the right prize at the
right price.”
Jimmy’s is named after David’s dad, a nomenclature the younger Dean
chose more for interdictory reasons than tribute. “About 15 years ago we
opened another food and games area and we served lemonade. It was Thelma’s
brand lemonade. We only had that brand for one year, but the name ‘Thelma’
always stuck. So we said, ‘Let’s give this place a name that would
make some sense,’ so we named it after my dad because he liked pizza.”
THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.
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