Volume 3, No. 6. March 28, 2003
Eric's Turn
Term
of endearment
We have just posted something a little unusual in the Reading
Room: a term paper.
Lynne Mosman, our advertising manager, is going to school. Going back to school,
I should say. She didn't finish her college career 20 or so years ago, and she
recently resumed her track toward a bachelor’s of science in business management
at the University of Findlay in Findlay, Ohio. She is participating in that
school’s Off-Campus Program aimed at working adults who already have at
least 62 transferable credit hours. The bulk of the curriculum is concluded
via on-line courses.
She recently finished up one of her courses, English 305 E-Rhetoric which, according
to the course catalog, “introduces strategies for effective communication
on the Internet.” As an employee of Minton Enterprises, Lynne gets full
use of our resources toward any educational pursuit, but she has also taken
the opportunity to use some of her required coursework and electives to supplement
her experience and skills working for THE LOOP. When it came to the term paper,
an assignment requiring a thesis “phrased as an argument,” Lynne chose
to write hers on “The effectiveness of on-line advertising.” As you
might suspect, this is an argument Lynne has been making to many potential LOOP
advertisers.
However, a thesis paper has certain academic standards it must uphold. Lynne
accomplished the appropriate research to find evidence that would bolster her
statement. She followed a specific format in presenting her argument, which
included establishing arguments countering her own stand. From a purely sales
point of view, this may not seem to be our most profitable course of action
publishing counterpoints to THE LOOP's livelihood, but we see this as an educational
piece for our readers who may be considering advertising on the Internet, whether
it’s in THE LOOP or other sites. It at least serves as a primer, encouraging
you to consider your own particular advertising needs and to see the big picture
of Internet marketing.
By the way, she earned an A grade for the paper, and currently is carrying a
4.0 overall average.
After you have read Lynne's piece (click
here), if you want to further discuss web advertising with her, send her
an e-mail at lynne@gettheloop.com, or call her toll-free at 866-902-5667.
Yes, mother
My mother insists I brag on her so, OK.
My parents, Patsy and Dean Minton, pictured above, are visiting with us here in Tucson to take in a little baseball spring training. Parents being wired the way they are, they insisted on helping out in the office. And I’m not about to pass up free help.
But I didn’t have them do just any menial task. Way back when I was in high school, my mother—again, being a mom—started keeping a scrapbook of all my articles published in the local newspaper. At the time, I didn’t know the importance of a “clips book” and humored her indulgence. But upon graduation when I inherited the scrapbook, I realized its importance and I’ve kept it up since—now comprising 18 volumes. The past couple of years I had fallen behind, so mom the originator is happily getting them caught up to date.
Meanwhile, my father has helped with the editing and posting of this particular issue of THE LOOP. But what I’m most thankful for was his solid support of my dreams to be a journalist when I was a teen-ager, and his continuing support of all my endeavors since.
THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.
©2003, Minton Enterprises
LLC
All rights reserved
