Volume 3, No. 10.   May 23, 2003

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It’s a 4-D film!
Other Busch Entertainment properties may have opened R.L. Stine’s Haunted Lighthouse first, but only SeaWorld San Diego in California got to do so with a celebrity premiere May 17, 2003. “We’re the closest to Hollywood,” said Susie Campbell, so the 22-minute film’s official debut at that park attracted the film’s entire cast: Christopher Lloyd, Lea Thompson, Daveigh Chase, Bobby Edner, Sara Paxton and Matt Weinberg. Also along for the party were Patricia Heaton, Catherine O’Hara, Valerie Bertinelli and Jack Hanna, as well as author R.L. Stine. And party they did. From 5 p.m. to 8:30 p.m. (17,00 to 20,30) the celebs, many of whom brought their children, toasted the movie’s debut in the park’s Mission Bay Theater. Then the group moved over to Shamu Stadium for the killer whale show. “Got to see the big guy,” Campbell said, “otherwise he would be hurt.” We all know Hollywood doesn’t like hurting anybody’s feelings.

It’s a simulator!
The rain fell, but, still, the public “came out in droves,” said Bill LeMarche, media relations officer for the Oregon Zoo in Portland, Oregon. What turned the people out was Unveiling Deep Sea: The Ride, an 18-seat simulator with a five-minute film delivered by SimEx Iwerks. “We had a better response for the Deep Sea ride than we have when one of our exhibits opens,” LeMarche said. Prompted by all four local television newscasts—who broadcast live six times per hour for four hours the day before the scheduled media day May 15—a cover story on the simulator in the local paper’s Living section, and a striking depiction of a giant squid on a banner over the simulator itself, Unveiling Deep Sea drew sellout crowds even before the ride’s official grand opening May 16, 2003. Totaling the three partial operation days before the grand opening and the three days after, the simulator tallied 3,057, a rate of about 97 percent capacity.

It’s a sports zone!
If you are going to open a sports-themed interactive play zone in your kid-targeted theme park, you need to invite some sports-minded kids to participate in your grand opening. So there were San Diego Chargers quarterback Drew Brees and other members of the National Football League team, the San Diego Spirit women’s soccer team and the San Diego Gulls minor league hockey team at Legoland California in Carlsbad, May 15, 2003, to help celebrate the opening of LEGO Sports Center. The pro athletes participated in pro-am teams with children from the Greater San Diego Inner City Games to compete in the 16,000-square-foot/4,848 square-meter center’s four activities: a soccer-kicking module, a football-throwing module and two basketball modules. Each team was named after an attraction in the park, and Brees led the champions, the Dragon Roller Coasters.

It’s a junior coaster and ice show!
The Vekoma junior inverted roller coaster, Swamp Thing, at Wild Adventures Theme Park in Valdosta, Georgia, opened May 10, 2003, with an official ribbon-cutting ceremony and first rides by local dignitaries and radio contest winners. However, the coaster is not fully finished. “Now that the ride is up we can dig that gator pit and get those gators in it,” said Sara Sumner, the park’s public relations manager. She’s serious: at one point Swamp Thing (49 feet/15 meters high, 1,122 feet/340 feet long, 26 mph/42/km/h, one 20-passenger train) drops down close to the ground, and that’s where the alligators will go. “Your feet are dangling pretty close,” Sumner said. The park debuted Wild Adventures on Ice May 17, 2003, delivered by Rosstyn Productions featuring eight skaters in a refurbished theater seating 300 patrons. Sumner didn’t get the opportunity to see the show during its opening weekend, but it nevertheless made a strong initial impression on her. “I came in this morning,” she said Monday, “and I already had six e-mail compliments on the ice show.”

It’s a tower drop!
The management at Seabreeze Park in Rochester, New York, came up with 101 potential names for its new 36-foot (11-meter) spring ride by Moser and finally settled on The Spring. Certainly the name has nothing to do with the weather. Erected in an ice storm, park President Rob Norris said, The Spring opened May 10, 2003, amid damp, 50 degree Fahrenheit (10 Celsius) temperatures. But the ride itself has been hot. “People are getting off and getting back on,” Norris said. “We were marketing it as a young families ride, but we’re getting pre-teens and teens riding it.” Considering the crowds gravitating to The Spring in the cold spring weather, Norris said the park may have to expand the queue area when the summer comes.

It’s a skater and theater!
As part of the 20th anniversary celebration of Knott’s Camp Snoopy, Knott’s Berry Farm in Buena Park, California, opened a new Camp Snoopy Theater (200 seats) on April 12, 2003. The theater debuted with the “Charlie Brown Hoe-down,” the popular Peanuts characters singing and dancing about life on a farm. Other shows will join the repertoire later in the summer. The theater took the place of the former petting zoo, and where a previous, smaller theater stood now see-saws the GR8 SK8 (40 feet/12 meters long, 15 mph/24 km/h, delivered by Interactive Rides). The family ride opened April 24, 2003, and has drawn both parents and children, said Susan Tierney, Knott’s Berry Farm’s public relations manager. “Kids come off it laughing, and I hear the screams from kids on it,” she said.

It’s a coaster, wheel & flat ride!
Thorpe Park in Chertsey, England, took the premise of the popular Bolliger & Mabillard inverted coaster Nemesis at its sister park Alton Towers in Stoke-on-Trent, England, and opened its own version in a decidedly hotter environment. Nemesis Inferno (90 feet/27.5 meters high, 2461 feet/750 meters long, 77 km/h/48 mph, four inversions, delivered by B&M) opened to annual pass holders the evening of April 4, 2003, along with the Eclipse Ferris wheel (85 feet/25 meters high, 108 passengers) and the Quantum flying carpet (52 feet/16 meters wide, 24 feet/7.5 meters high, 20 rpm, 40 passengers), both by Fabbri Amusement Manufacturing.



THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.

 

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