Volume 3, No. 9.   May 9, 2003

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New Arrivals

It’s a carousel!
The Toledo Zoo in Toledo, Ohio, announces the arrival of African Animal Carousel, May 2, 2003. Measurements: 4,952-square- foot (460 square meters) building containing one 46-foot-diameter (14-meter-diameter) carousel with two chariots and 42 animals representing 24 species, two 378-square-foot (35-square-meter) birthday party rooms and a 1,380-square-foot (128-square-meter) kitchen. Delivered by Carousel Works and Lathrop.


The blend of serious conservation message and irreverent attitudes made for something of a surreal birth day for this one-of-a-kind carousel. Custom-built for the zoo as part of its Africa exhibit—the bulk of which will open next year—Toledo’s newest and second carousel features only African species, including eight new designs Carousel Works carved especially for the zoo: a cape hunting dog, a pygmy hippo, a warthog, a large zebra, a lion cub, a rhinoceros, a hyena and a honey badger.

It was the honey badger Toledo Zoo Executive Director Bill Dennler chose for his first ride on his new toy. “It’s one of the most elusive animals for me to see in Africa,” he said. “I took seven or eight trips to Africa before I saw my first one. And it’s one I’ve always had an affection for because they are incredible creatures; real survivalists.” As he spoke, the carousel was starting up for the third spin in its short history, this time carrying a dozen or so hard hat-wearing construction workers who had been invited over from the other side of the high fence where the rest of Africa is being built. “OK! Look at this, this is cool,” Dennler shouted.

The zoo opened the carousel a year early, Dennler said, “because we could. This was the easiest piece to do, and rather than make people wait an entire year for all of it we thought we could open up this end of it first.” The carousel, in fact, is not wholly complete. It currently bears panels of African scenes that will eventually be replaced by 16 custom paintings by wildlife artist Harold Roe.

The carousel will earn $1.50 per ride, but the real revenue producer in this complex are the adjoining themed birthday rooms. The “Giraffe Room” has a wall mural of a giraffe heading toward a tree branch hanging from the ceiling, and the “Cheetah Room” has spotted walls and a big cat hiding in a ceiling panel (that cat’s identity is in dispute: Dennler points out that it should be a leopard because cheetah’s don’t climb, but that would necessitate renaming the room). With the new rooms dedicated to birthdays, the zoo anticipates increasing its annual take of $17,000 in party bookings to $38,000 this year and $98,000 after next year when a new train opens as part of the Africa exhibit. Already, bookings are head of projections, said Dave DiCola, director of visitor services and marketing.

The exposure to Africa’s varied fauna continues in the complex's bathrooms where dung beetles sit on piles of dung and photos of animals hang inside the stall walls, “so when you’re sitting you’re looking at something, not just a blank wall or graffiti,” Dennler said. Party boys will no doubt giggle at the herd of zebra rear ends on their door. “We had a lot of fun with this,” the executive director said.

Opening day didn’t so much dawn as it drizzled into being, cold and damp. But the mood was upbeat among the dignitaries at the 9:30 ribbon cutting as Dennler announced the zoo’s elephant birth (see story in Extra! Extra!) and contest winners took the first ride on the African carousel inside its glass pavilion where the air was warm, dry and happy. The merry-go-round started up to cheers as half-a-dozen children, the rest adults and four television news camera crews took the three-minute circuit. By noon a queue had formed among the general public, many of whom also stopped to peer through peepholes in the construction fence at the rest of the Africa exhibit progressing toward completion. It was anticipation and gratification all in one.


THE LOOP is written and produced by Eric Minton, Minton Enterprises, LLC. To see more examples of Eric Minton's work and Minton Enterprises services, visit www.ericminton.com.

 


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