Volume 2, No. 22. November 26, 2002
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The two zoos
competing to be crowned top draw for Halloween (THE
LOOP, October 11, 2002) was wons this year with an overtime gambit by one
of the zoos. The final numbers saw Louisville Zoo in Kentucky pull in 75,774
for the Kroger World’s Largest Halloween Party while Roger Williams Park
Zoo in Providence, Rhode Island, tallied 79,984 for its Jack O’ Lantern
Spectacular. Both zoos lost three days to rain, but Roger Williams got its rainouts
back by extending the festival three days beyond Halloween. That seems like
cheating, but even Louisville Zoo officials applauded Williams' pulling off
the logistics and no-budget marketing required to keep the crowds coming an
additional three days.
Splash Magazine is set to resurface as an on-line Suppliers Directory. Marilyn Turner, the magazine’s editor, introduced Splash on-the-net at the IAAPA Trade Show last week and announced plans to launch the new program on its web site at www.splashmagazine.com in January. Turner said she will distribute links by e-mail to 15,000 companies, amusement parks, waterparks, hotels and resorts. Suppliers will get complimentary listings the first six months and will have a place on the site to post press releases.
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