Volume 2, No. 19. October 11, 2002
Lynne's Turn
An
eye for an eye
In the April 2002 IAAPA Exhibitor bulletin, Chairman of the Board, Alain Baldacci
stated "The utilization of all resources at hand becomes a valuable tool
in our ever-competitive market". Mr. Baldacci was addressing the global
challenges and their effect on our industry.
Quoting from Chairman Baldacci out of context is not my intent. But I would
love to steal his words for use in the context of internet advertising. I couldn’t
have said it better; let’s look at his statement again. "The utilization
of all resources at hand becomes a valuable tool in our ever-competitive market."
As we begin our 2002 IAAPA Advertising Campaign, we want to challenge you to
utilize all of the resources available to you. Open your minds to new and innovative
ways you can get your company logo, company profile, company web site and company
message out to the most people in the most places. We’re talking about
getting your message out to 16,000 pairs of American, Asian, European, African,
and Middle Eastern eyes.
16,000? 16,482 to be exact, the number of visits THE LOOP received during our
three 2001 IAAPA show issues. When we posted the November 30, 2001 issue we
were the first amusement industry trade journal to report on last year's IAAPA
Trade Show. Now this year we are offering you a chance to get your message before
those same eager eyes.
For $300 we offer you 3 full size ads on THE LOOP newsletter to be inserted
in three issues: November 8 (pre-Show), November 26 (post-Show) and December
13 (end-of-year issue). As we said, last year those three issues combined were
read by a total of 16,482 readers; so far this year our readership is up by
almost 49 percent over last year's.
Included with this promotion will be your company logo on the Exhibitors Lists
and your company logo and profile on our Connections Page for a full 12 months.
All ads and logos will link to your company web site.
We’re new and innovative, we’re an available AND affordable resource,
and we challenge you to utilize US.
Best Wishes for a successful 2002 IAAPA Show,
Lynne Mosman
To
accept the challenge or to get more information, contact
Lynne Mosman, Advertising Manager, THE LOOP
lynne@gettheloop.com
866-902-LOOP
©2002, Minton Enterprises
LLC
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